I found myself immersed in the web during its creative bloom in the early 2000s. Neopets, Xanga, LiveJournal—you name it, I was probably tinkering with it. Leaving UCSD behind, I chose a path less traveled, diving into web programming when many didn’t even consider it a legit career. This journey took me from blending design with backend tasks to co-founding “The Atlas for Cities”. I went through the 500 Startups accelerator with an all-female, first-time founder team, during the peak of the pandemic. We were able to pivot from the VC route and were successfully acquired in 2020. Over the next 3 years at the acquiring company, GovExec, we expanded our engineering and sales teams, hired a data team and implemented a data strategy. In 2022 we acquired a company, CJIS, and integrated it into our newly launched data intelligence platform in the SLED market. In early 2023, I found myself becoming one of the other personas, . During that phase, I ultimately discovered my fulfillment is dervived from prioritizing writing and learning via continuous improvement. Hence, in 2024, my vision came to fruition: Grey and I relaunched Vertico Labs, for both writing and consulting services. Amazingly, I also prioritized making my very own digital garden. I am delighted!
For those curious, I am safely back to being my original persona again, .
While I call San Diego my birthplace, my early years were shaped by a decade spent in Europe, learning, adapting, and growing. I’ve always walked the line between logic and creativity. Whether it’s diving deep into analytical games like chess or crafting wooden furniture and digital designs, my interests are broad and deep. My decade in the industry saw me stepping into roles that demanded strategy, mentorship, and a keen understanding of both the technical and human elements of projects. With a renewed interest in writing and an upcoming AI project on the horizon, I’m eager to contribute my blend of experiences to our collective journey here.
We’re Angela and Grey, a duo that’s always had a knack for tinkering and exploring the digital realm from its early days. Remember the time when HTML was learned from thick reference books to craft the perfect Neopets guild page? Or when CSS was an edgy tool just to make a MySpace page stand out? That was our playground.
Our thirst for creation wasn’t just limited to early web designs. It evolved into building systems, products, and teams, spanning across diverse companies. Some experiences were truly golden, teaching us the intricacies of the digital world, and molding us into the professionals we are today. Over the years, we’ve evolved, adapted, and gained invaluable insights that we’re excited to share!
Want to jump in? Head to Lab Notes.